SEO Case Study: How a Montreal Business Increased Organic Traffic by 300% in 6 Months

Table of Contents

Introduction

For small businesses in Montreal, ranking on Google can be the difference between steady growth and being overshadowed by competitors. This case study explores how one Montreal business achieved a 300% increase in organic traffic within just six months using targeted SEO strategies.

At LeafGrafica, we specialize in data-driven SEO for local businesses, helping them rank higher, attract more traffic, and generate more leads. This case study will provide insights into the SEO challenges, implemented strategies, and key takeaways that other businesses can apply.

For a detailed checklist on optimizing your website, check out our Montreal SEO Checklist.

Client Background & SEO Challenges

Business Profile

  • Industry: Local Home Renovation Services

  • Location: Montreal, Canada

  • Business Model: Offers home renovation and remodeling services to residential customers

  • Website: Small business website with service pages, blog, and contact form

Initial SEO Challenges

Before working with LeafGrafica, this Montreal-based business faced several SEO issues: ✅ Low Organic Traffic – The website was not ranking for competitive local keywords. ✅ Poor Local SEO Visibility – Google Business Profile was not optimized, leading to fewer local search appearances. ✅ Lack of Content Strategy – The website had minimal content and lacked blog posts targeting long-tail local keywords. ✅ Technical SEO Issues – Slow page speed, missing meta tags, and unoptimized images hurt rankings.

The business owner needed a proven SEO strategy to improve online visibility, generate leads, and increase conversions.

For more insights on improving local SEO performance, read our Google Business Profile Optimization Guide.

SEO Strategies Implemented

To address these challenges, we implemented a comprehensive SEO strategy focusing on technical SEO, content marketing, local SEO, and backlink acquisition.

1. Technical SEO Optimization

🚀 Improved site speed by compressing images and leveraging browser caching. 🚀 Fixed broken links and indexing issues via Google Search Console. 🚀 Implemented structured data (schema markup) for better local search visibility. 🚀 Ensured the website was mobile-friendly and passed Google’s Core Web Vitals.

2. Local SEO & Google Business Profile Optimization

📍 Fully optimized the Google Business Profile (GBP) by:

  • Adding keyword-rich business descriptions.

  • Encouraging customers to leave positive reviews.

  • Uploading high-quality photos and service updates. 📍 Created location-based landing pages targeting key Montreal neighborhoods. 📍 Built local citations on directories like Yelp, Yellow Pages, and MerchantCircle.

Learn more about local ranking strategies in our Montreal Business Visibility Guide.

3. Content Strategy & Blog Optimization

📝 Researched high-intent local keywords (e.g., “best home renovation services in Montreal”). 📝 Published weekly blog posts on trending topics, such as:

  • “How to Plan a Home Renovation in Montreal”

  • “Top 5 Home Remodeling Trends in 2025” 📝 Optimized service pages with long-tail keywords and internal links to relevant blog posts.

For insights on AI-driven content optimization, read our AI SEO Trends Guide.

4. Backlink & Authority Building

🔗 Built high-quality backlinks through guest posts on industry-related blogs. 🔗 Secured local business mentions from Montreal directories and media sites. 🔗 Leveraged social media sharing to drive referral traffic.

For more detailed SEO implementation steps, check out our Montreal SEO Checklist.

Results: 6 Months of SEO Growth

After implementing these strategies, the business saw significant improvements: 📊 Organic traffic increased by 300% (from 2,500 to 10,000 monthly visitors). 📊 Google Business Profile views doubled, leading to more calls and direction requests. 📊 Ranking improvements:

  • “Home renovation Montreal” moved from Page 4 to Page 1.

  • “Bathroom remodeling in Montreal” moved from Position 15 to Position 3. 📊 Lead generation increased by 120%, resulting in more customer inquiries.

Key Takeaways & Lessons Learned

✅ Local SEO Matters – Optimizing Google Business Profile and getting customer reviews significantly boosted visibility. ✅ Content is Key – Publishing high-quality, location-targeted blog posts attracted more organic traffic. ✅ Technical SEO is Crucial – Improving site speed, mobile-friendliness, and structured data helped rankings. ✅ Backlinks Build Authority – Guest posting and local citations improved domain trust and search rankings.

By applying these same strategies, other Montreal small businesses can achieve similar growth in organic traffic and lead generation.

Final Thoughts: Applying These Strategies to Your Business

This case study proves that a structured SEO approach can deliver measurable results. Whether you’re a local service provider, eCommerce store, or professional consultant, implementing the right SEO tactics will help you attract more visitors and customers.

🔹 Want to achieve similar SEO success? Contact LeafGrafica for a custom SEO strategy today! 🔹 Need a step-by-step SEO guide? Check out our Montreal SEO Checklist.

By focusing on technical SEO, content, backlinks, and local optimization, your business can dominate Montreal’s search results just like our client did! 🚀