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Hey clients, we would be able to understand your requirements better if you could include these in the brief:
Start your design brief with a short, honest synopsis of your organization or company. Elaborate information sharing is welcome and do not take any information for granted, and do not assume that the designer will necessarily know anything about your industry sector (It's not just us but every leading website design, branding, multimedia, animation, film production and creative agency or studio require these to start any sort of design project)

Tell your designer:

• What your organization does
• How long you have been established and how many staff you employ
• What your niche market is
• How you fit in to your industry sector

Good design can have a huge influence on the success of a company's marketing strategy - but in order for success to be ensured, clear goals must be set.

For example:

Which medium are you looking to promote the organization/Service/product, if its Online then which exact route do you want to adopt -Websites, Micro sites, Banner Ads etc etc(It's a different matter that we will at the end of the day suggest the most suitable & effective medium, but its always good to do your homework before meeting the design agency or studio).


Do you want to:

• Generate sales?
• Encourage enquiries?
• Gain newsletter subscribers?
• Obtain information from your audience?
• Encourage them to tell a friend?

If your aims and objectives are not this clear, then your design brief has already lost its purpose.

One of most rewarding parts of actually sitting down and writing a design brief is that it helps to clarify your thoughts and can indirectly help to find flaws in what you initially thought was a solid idea.

While meeting the graphic design studio or the graphic designer, detail your primary, secondary and tertiary audiences. Explain if you are looking to consolidate your existing client-base or appeal to new markets.

Detail any demographic figures about your audience that may be useful to the designer. These may include:

• Age
• Sex
• Income
• Occupation
• Location
Even if you can only provide a ball-park figure, a budget expectation will give the designer a good idea of the type of solution they will realistically be able to provide.

Time scale is also an important consideration - so let your designer know if there is a specific deadline that has to be met.
Consult with as many people within your organization as possible before sending the brief to the website design consultant or design agency . Showing the design brief to different people may reveal remarkable differences in the way people see your organization's aims and objectives.

Resolving any differences in opinion will save considerable time and expense further down the line.
Whilst you should write clearly and concisely - there is no reason why you cannot use emotive language to emphasize exactly what you are trying to achieve.
Providing examples of what you consider to be effective or relevant design can be a great help in writing a design brief.

Make sure to include samples of your company's current marketing materials – even if their only purpose is to explain what you don't want from your new marketing material!

If there is a design style that you particularly like or dislike - then explain why in the brief. If you're not entirely sure why you like a certain design style, then good starting points include:

• Colour
• Imagery
• Quantity and quality of text
• Typography
• The atmosphere that particular designs create

Don't feel that you have to stick to the medium that you are designing for when giving a list of inspiration and influences. If a television advert or music video creates the atmosphere that you want your flyer or website to create, then that is a perfectly reasonable statement to make in a design brief.

The more clues you give about your design tastes, the more likely the designer will be able to produce something close to your aims. Expecting your designer to second-guess what you require rarely produces the best results.

Remember that professional designers will not copy the ideas you send them... but will use them as the start of the design process