Communication Design
Winning Design Firm
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Last year color came back from the cautious palettes and is now overtaken by a new optimism. The colors were mostly soft and light. This year, color has gone three ways: deep, dark and rich, or pure, strong and hot.

Orange, which was the color of the avant-garde in the late ’90s, is still big. Mainstream designs simply use it to shock, while trendsetters are pairing it with hot, hot, pink.

The big news in color is brown. Yes, people, brown is the new black. Paired with baby pink and blue, rich jewel colors, or black and metallic’s, brown is really happening.

What’s most interesting is the trend toward multicolor design. In the past, a piece might have one or two theme colors. Now designers are using the whole color wheel, in either pure, hot tones or pastels